Top 10 Mistakes Event Organizers Make When Choosing a Ticketing Partner
Don't Trip Up! The Top 10 Ticketing Mistakes That Cost Indian Organizers Their Profits & Peace of Mind!
Are You Accidentally Undermining Your Event's Success?
Every event organizer in India, from the bustling lanes of Delhi to the serene beaches of Goa, pours immense passion, creativity, and hard work into crafting memorable experiences. You meticulously plan every detail, from scouting the perfect venue to curating an unforgettable lineup. But there's one crucial decision that often gets overlooked, or worse, gets made with insufficient foresight: choosing your ticketing partner.
As Lokendra Narware, founder of Eventland, I've witnessed firsthand how a seemingly minor choice can significantly impact an event's profitability, efficiency, and even its brand reputation. Many organizers, in their zeal to get tickets out, fall into common traps that cost them money, control, and precious time. If you're wondering how to maximize your event's potential and avoid unnecessary headaches, read on. Let's uncover the top mistakes and how you can sidestep them.
Mistake #1-3: The Financial Traps That Shrink Your Bottom Line
Your primary goal is to run a successful event, and success often ties directly to profitability. Yet, many organizers inadvertently hand over a significant chunk of their earnings due to poor ticketing choices.
- Ignoring Exorbitant Commission Fees: This is arguably the biggest culprit. Many established platforms in event ticketing India, like BookMyShow, charge 10% or more on every ticket sold. On a large event, this translates into lakhs of rupees simply vanishing. For instance, selling 5,000 tickets at ₹1,500 each means ₹75 lakhs in revenue. At 10% commission, ₹7.5 lakhs goes to the platform. At Eventland’s low commission ticketing of just 5%, you save ₹3.75 lakhs! Always scrutinize the commission rate – it's the fastest way to boost your profits.
- Overlooking Hidden Charges and Processing Fees: Beyond the headline commission, many platforms layer on additional 'service fees,' payment gateway charges, or even fees for refunds. These hidden costs can quickly add up, leaving you with less than you anticipated. Demand transparent pricing upfront.
- Lack of Timely and Transparent Payouts: Cash flow is vital for event organizers. Some platforms hold onto your funds for extended periods or have complex payout schedules, causing liquidity issues. A reliable partner should offer clear, predictable, and timely payouts, ensuring you have the funds when you need them for ongoing expenses.
Mistake #4-6: Losing Control Over Your Brand & Data
Your event is your brand. A good ticketing partner should empower that, not dilute it.
- Sacrificing Brand Identity for Generic Pages: Does your ticketing page look just like every other event on a major platform? A generic page fails to convey your event’s unique vibe and brand. Your ticketing partner should offer customizable event pages that allow you to integrate your branding, imagery, and messaging seamlessly, making the booking experience an extension of your event itself.
- Not Owning Your Attendee Data: This is a crucial mistake. Many platforms hoard attendee data, preventing you from directly understanding your audience, their preferences, and contact information for future marketing. Your data is gold; ensure your platform provides full access so you can build lasting relationships and grow your community.
- Struggling with Limited Customization for Tickets & Promotions: Can you easily create early bird tickets, VIP packages, group discounts, or special access passes? If your platform is rigid, you miss out on powerful marketing and revenue-generating opportunities. Flexibility in ticket types and promotional codes is non-negotiable.
Mistake #7-10: Poor Experience for You & Your Attendees
A frustrating ticketing experience can deter potential attendees and create unnecessary stress for you.
- Choosing a Complex, Hard-to-Use Platform (for Organizers): If setting up your event or managing sales feels like a technical nightmare, you're wasting valuable time. An ideal platform should be intuitive, allowing you to launch and manage events in minutes, not hours.
- Overlooking a Clunky Attendee Booking Journey: A slow, multi-step, or non-mobile-friendly booking process leads to abandoned carts and lost sales. In cities like Mumbai or Bengaluru, people expect a fast, seamless mobile experience. Your platform should prioritize ease of use and speed for attendees.
- Inadequate Customer Support: What happens when an attendee has a booking issue or you face a last-minute hiccup? Reliable, responsive customer support for both you and your attendees is critical. Don't underestimate the peace of mind that comes with knowing help is just a call or click away.
- Forgetting Scalability and Reliability: Can your chosen platform handle a sudden surge in ticket sales for your next big festival, or will it crash? Ensure your partner has robust infrastructure to support your growth, from small workshops to large-scale Mumbai events.
Make the Smart Choice: Partner with Eventland!
Avoiding these common mistakes isn't just about saving money; it's about empowering your event to truly shine. At Eventland, we built our platform specifically to address these pain points. With our transparent 5% commission, intuitive interface, customizable pages, full data access, and dedicated support, we are truly the organizer-first Eventbrite alternative in India.
Don't let your hard work be undone by a poor ticketing choice. Choose a partner that genuinely cares about your success.
Ready to reclaim your profits and control? Sign up as an organizer on Eventland today and experience the difference! Or discover what amazing events are happening near you. #EventlandYourRules
